The Tipping Point : How Little Things Can Make a Big Difference Goodreads Choice Award for Mystery & Thriller (2015) But how do we understand

But how do we understand its work in our lives

Ultimately a celebration of triumph over adversity

The scene is set for one of the most extraordinary pieces of literary fiction of recent years

Put down that glass of milk and add flaxseed to your diet whenever you can

from an idea scribbled on the back of an envelope

The Tipping Point : How Little Things Can Make a Big Difference Goodreads Choice Award for Mystery & Thriller (2015) But how do we understandThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,