The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency Graphic Novels Manga This brilliant novel chronicles the

This brilliant novel chronicles the fall of Singapore to the Japanese in World War II

Pox has already been heralded as a major contribution to our understanding of genius

For Inspector Hemingway of Scotland Yard

for fans of Min Jin Lee's Pachinko and Georgia Hunter's We Were the Lucky Ones

Suddenly Lexi is scrambling to catch her balance

The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency Graphic Novels Manga This brilliant novel chronicles theOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross communication strategy and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them