Do Design: Why beauty is key to everything Self Service A Wild Thing attempts to

A Wild Thing attempts to identify and describe these often intangible qualities

This publication features an essay by Matthias Harder

Authors: Konrad Bitterli

The National Gallery of Art

AA Files 73 features contributions on Patrick Hodgkinson and essays and conversations by Matthew Mullane

Do Design: Why beauty is key to everything Self Service A Wild Thing attempts toSo much passes us by, unnoticed. We multi task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored. Designer Alan Moore invites us to rethink not only what we produce whether its a website, a handmade chair, or a business but how and why. With examples from Pixar, Apple, Yeo Valley and Blitz Motorcycles, we