THE DIRTY TRICKS OF : READING BUYERS kdp updated and it is not personality

and it is not personality

visible hands are subconscious honesty signaling that predates language by millions of years

weaponize fear

Your desire to see the good in people becomes their camouflage

Words are the least honest thing about any interaction

THE DIRTY TRICKS OF : READING BUYERS kdp updated and it is not personalityBuyers lie. Not always on purpose, but they lie. They say they are just looking when they are ready to buy. They say the price is too high when the real problem is trust. They say they need to think about it when the decision is already made and the answer is no. The gap between what a buyer says and what a buyer means is where most sales die. This book lives in that gap. What you are holding is a field manual for reading people before, during, and