Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case - On Demand BT-damagesgrief Marketing and advertising in the

Marketing and advertising in the time of the internet and social media

After the interview

Studies show that word choice is a powerful motivator behind juror decision-making

Translating noneconomic damages into value for the plaintiff

have been involved in some of the most significant plaintiff’s verdicts in the country

Understanding Juror Bias and Decision Making: Using Social Science to Prepare a Winning Case - On Demand BT-damagesgrief Marketing and advertising in theJoin Gregory Cusimano, David Wenner, and Edward Lazarusthree of the countrys top experts in jury biasas they teach the tools and psychological principles that attorneys need to understand in order to better prepare and present their cases. Cusimano, Lazarus, and Wenner, with their partner David Bossart, have been involved in some of the most significant plaintiffs verdicts in the country, totaling more than $4 billion combined. In this multipart