The Dirty Tricks of Pricing: PRICE ISN'T THE PROBLEM Format:Ebook How to shut down guilt

How to shut down guilt before it lands

It also looks at the deeper reasons behind the behavior

from the first words spoken to a stranger to getting a number that actually leads somewhere

Inside: the approval leak and exactly where you bleed value without knowing it

with no complicated language

The Dirty Tricks of Pricing: PRICE ISN'T THE PROBLEM Format:Ebook How to shut down guiltPricing breaks more businesses than bad products ever will. This book is about why that happens and what to do about it. It covers the full picture of how price works in the real world, not in theory, not in classrooms, but in actual rooms where money changes hands and people decide what something is worth. The book is built in five parts. The first part looks at what happens to a business, and to the person running it, when price gets cut. Cheap