PURE INTENTIONS GENUINE Hoodie (White) heavyisthehead Cvrterbrand’s main mascot

Cvrterbrand’s main mascot

Two letters are placed on the heart and a special message on the back in a velvet flocking for all to see

the signature cotton-blend hoodie is detailed with the iconic HEAVY IS THE HEAD logo in a wine-colored velvet flocking perfect for a minimal streetwear lifestyle

Our first two-sided clothing design with the revamped Cvrterbrand logo and word-mark in raised vinyl on the front and a fully detailed artwork pressed on the back of the Hoodie in a direct to fabric vinyl

Introducing the newest addition to the PURE INTENTIONS COLLECTION

PURE INTENTIONS GENUINE Hoodie (White) heavyisthehead Cvrterbrand’s main mascotDecisions have changed in the PURE INTENTIONS COLLECTION, the signature cotton blend hoodie is detailed with the with the new PURE INTENTIONS GENUINE logo in a velvet flocking that will reveal a new style of streetwear fashion! A kangaroo pocket, rib knit cuffs, and waist hem add comfort to the piece. A Cvrterbrand logo is pressed in the neck of the hoodie to symbolize youre part of the family.