The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat Little Women has been adored

Little Women has been adored by generations

Altruism is

he was ready for him' Officer Georg Vittorin is consumed by murderous thoughts

And why do they have such similar ideas about humanity

These enchanting stories follow the youthful Krishna through his many pastimes

The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat Little Women has been adored'Out of curiosity comes everything' Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books